The Selling Points are a repeatable list of short product highlights.
It is designed for fast scanning, which makes it useful on top of the page.
Quick Editor Tips
Fill these first: Bullet Image, Selling Points Items.
- Keep each point short enough to scan quickly.
- Use this for punchy benefits, not full explanations.
- Choose a custom bullet image only if it fits the brand clearly.
Main Fields
- Bullet Image – controls whether the list uses the default bullet or a custom icon/image.
- Selling Points Items – the list of actual selling points.
Bullet Image
This field lets you choose between the default bullet style and a custom bullet image or inline SVG. You can also choose a custom bullet element under the Website Settings so it applies to all products.
In simple terms, this is just the visual marker that appears next to each selling point.
Selling Points Items
Each item is one short rich-text benefit line.
Examples:
- Fast setup that gets you up and running in just a few minutes, with no complicated installation process required.
- Designed for everyday comfort with lightweight materials and a fit that feels natural even during extended use.
- Easy to clean and maintain thanks to durable surfaces and simple care instructions that save time over the long term.
Final Note
This section works best when each line is direct, clear, and useful. If a point needs a full paragraph to explain, it probably belongs in another section. Do not list too many selling points, the ideal is 3 main selling points and if this is not enough, add a description below them.